To begin with, you will need to brainstorm. This process usually involves thinking about your readers (target audience) and what they would be interested in. Of course depending on how broad your audience is, you would need to narrow it down to a topic that is both related to your business and targets the audience’s interests. Additionally, you should consider writing about a topic you are already familiar with, as this will help you write more freely and creatively.
At the end of the brainstorming process, you should know who your target audience is and what topic you will be writing about (since you now have a keyword or a list of keywords to write about). This should prepare you for the next step which consists of writing and structuring your content.
Second, once you have acquired a topic and a keyword, you are ready for the next step, which is getting down to writing. To explain this process you may find it easier to digest if it was summarized into 3 sub-steps:
When you have a topic to write about, you should start writing whatever may come to your mind (related to the topic, of course). It does not have to make sense or look in a particular way at this time; just focus on writing. This process of bringing your raw ideas on paper/computer will help you understand and organize your ideas better.
Of course, this is not your final work, rather you should generate various drafts before considering revising or publishing.
After you have organized your ideas, then you may start structuring your content. Generally, when writing a blog post, you must consider a structure that is readable and attractive to the reader’s eyes. There are many SEO techniques you can apply to shape the structure of your blog post:
Finally, once you have given structure to your blog post, you will have final work ready for revision. This step is fairly straightforward, as it only requires you to have satisfying written content. Nonetheless, it is a very important step since it will prepare you for the next part on how to write a blog post, and that is to revise your work.
Thirdly, revise your written work. This process may be done by yourself, but it is extremely recommended that you receive feedback from another peer. Feedback will help you discover those mistakes or ideas that you have missed.
Furthermore, you should take into consideration the fact that this process of revision may possibly be the longest step. It is not a one draft revision, rather you should revise constantly until you reach a satisfying version of your blog post. However, you should never expect perfection; no blog post is ever perfect, but you can aim for excellence.
“No one is perfect… that’s why pencils have erasers.”
― Wolfgang Riebe, 100 Quotes to Make You Think
Finally, once you have completed the revision process, you are now ready for the last step!
Congratulations! You have finally completed your blog post writing process! The only thing that’s left to do now is to publish your work. During this step, depending on which platform you’re using to publish your blog post, you should have set up the publishing date, the written content, images/media and tie up any other loose ends.
At this point, hopefully you have close to 0 grammatical errors or mistakes, but do not be afraid to edit your blog post-publishing. Even if you may not have any mistakes, you should consider that there is always room for improvement, and you should always aim for a better version for your blog post.
Did you find this blog helpful? Is there anything you would do differently? Do you have your own take on how to write a blog post? Please share your thoughts with a comment, we read you!
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