How to Write a Blog Post in 4 Easy Steps

Feb 9, 2022 – José Vázquez

When you manage a website it is important to communicate with your users. One excellent way of doing so is by having your own blog. Blogs are the go-to platform for business owners to give value content to their customers on topics involving interests in common. In addition, having a blog will help you rank higher in search engines. However, blog posting tends to be a tedious and time consuming task. For that reason we will instruct you on how to write a blog post in 4 easy steps.

1. Brainstorming Ideas

To begin with, you will need to brainstorm. This process usually involves thinking about your readers (target audience) and what they would be interested in. Of course depending on how broad your audience is, you would need to narrow it down to a topic that is both related to your business and targets the audience’s interests. Additionally, you should consider writing about a topic you are already familiar with, as this will help you write more freely and creatively.
Usually, when you know your target audience very well, you can come up with an excellent topic for your blog post. However, having SEO knowledge is critical to writing a good and high-ranking blog post. Moreover, it is important to know which keyword(s) is(are) best for your blog post.
A keyword is a word or phrase that users tend to look for on search engines (like Google Chrome or Mozilla firefox). For example, users tend to search things like “restaurants near me”, or “how to write a blog post,” or “why is the sky blue”. As you may already know, some keywords are trending more than others, and knowing this information, among other variables, will help you know which keywords will rank higher and will help you write high-ranking blog posts. Once you find a relatively high-ranking keyword you can base your blog post on said keyword.
At the end of the brainstorming process, you should know who your target audience is and what topic you will be writing about (since you now have a keyword or a list of keywords to write about). This should prepare you for the next step which consists of writing and structuring your content.

2. Write the Content

Second, once you have acquired a topic and a keyword, you are ready for the next step, which is getting down to writing. To explain this process you may find it easier to digest if it was summarized into 3 sub-steps:

1. Materialize Ideas

When you have a topic to write about, you should start writing whatever may come to your mind (related to the topic, of course). It does not have to make sense or look in a particular way at this time; just focus on writing. This process of bringing your raw ideas on paper/computer will help you understand and organize your ideas better. 
“An idea can only become a reality once it is broken down into organized, actionable elements.”
Scott Belsky, Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
Of course, this is not your final work, rather you should generate various drafts before considering revising or publishing.

2. Give Structure to Your Writing

After you have organized your ideas, then you may start structuring your content. Generally, when writing a blog post, you must consider a structure that is readable and attractive to the reader’s eyes. There are many SEO techniques you can apply to shape the structure of your blog post:
  • Use headings to divide your content.
  • Write short paragraphs (aim for 4-5 sentences each).
  • Avoid typographical and/or grammatical errors.
  • Use images/videos or interactive media to attract readers.
  • Don’t be too extensive with your content (aim for 900-1500 words in total).
  • Use transition words between sentences and sections
  • Other suggestions.
If you want even more suggestions and/or support on techniques to improve your blog post (or your website in general) you may follow this link.

3. Write Your Content

Finally, once you have given structure to your blog post, you will have final work ready for revision. This step is fairly straightforward, as it only requires you to have satisfying written content. Nonetheless, it is a very important step since it will prepare you for the next part on how to write a blog post, and that is to revise your work.

3. Revise Work

Thirdly, revise your written work. This process may be done by yourself, but it is extremely recommended that you receive feedback from another peer. Feedback will help you discover those mistakes or ideas that you have missed.
Furthermore, you should take into consideration the fact that this process of revision may possibly be the longest step. It is not a one draft revision, rather you should revise constantly until you reach a satisfying version of your blog post. However, you should never expect perfection; no blog post is ever perfect, but you can aim for excellence.
“No one is perfect… that’s why pencils have erasers.”
Wolfgang Riebe, 100 Quotes to Make You Think
Finally, once you have completed the revision process, you are now ready for the last step!

4. Publish Blog Post

Congratulations! You have finally completed your blog post writing process! The only thing that’s left to do now is to publish your work. During this step, depending on which platform you’re using to publish your blog post, you should have set up the publishing date, the written content, images/media and tie up any other loose ends.
At this point, hopefully you have close to 0 grammatical errors or mistakes, but do not be afraid to edit your blog post-publishing. Even if you may not have any mistakes, you should consider that there is always room for improvement, and you should always aim for a better version for your blog post.
Now that you have published your blog post, you may start sharing your content. You can share your blog posts on social media like LinkedIn, Facebook, or even Instagram (if done ingenuously). But sometimes people miss the simplest form of media sharing, which is to do so with your friends, coworkers and/or family; sometimes we underestimate the importance of our immediate circle of acquaintances.
In addition, one thing that most people don’t know or overlook is the fact that you can make a living out of writing blogs. Writing blogs requires its own set of skills and knowledge that you may take courses of. Moreover, even Domestika offers their own courses on blog writing.
You may also be surprised by the fact that, according to glassdoor, the average yearly pay for a blog writer in the United States is $40,937, but as you progress in experience you may potentially earn up to $80,000’s. As you can see, blog writing is a very valuable skill you may want to acquire in order to start a business or career.
Did you find this blog helpful? Is there anything you would do differently? Do you have your own  take on how to write a blog post? Please share your thoughts with a comment, we read you!
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