May 7, 2021 – By Aleanis Ramos and Kelsia Melendez

For some people, reading is an unnatural activity, because our brain is not used to keeping its attention fixed on a point for a long time; it immediately tends to get lost in the face of any new stimulus. However, when we read, we recreate the imagined in such a way that the same brain areas are activated as they do when we observe something that is happening in reality. All studies suggest that reading favors concentration, increases the gray matter of the brain, makes us more empathetic and has more professional success. And you, what are you waiting for to read?
If you are looking for a good read about entrepreneurship, we recommend the following books. Remember, reading transforms your mind. So, let the transformation begin!

3 Must-Reads for Every Entrepreneur

1. How to Win Friends and Influence People

By Dale Carnegie. Image Source:
Do you feel like an impactful communicator and leader or do you have room to improve? In 4 easy-to-understand principles, you can revolutionize your influence within your company. Learn how to be effective and inspiring with a book that has sold over 30 million copies, and impacted many entrepreneurs and managers since 1936.
After you graduate college, it becomes harder to make friends and connections with people who are not your colleagues. But much of success is about building a network and making connections  in your industry, and that involves making people like you. But how do you make friends as an adult? How do you make people like you? It seems like a subjective process, but there are universal techniques you can use to help you make small talk a bit easier. There are classic principles in the best sense, and the fundamentals of this book are still applicable generations later. These principles do not revolve around trends or fads, they are just the building blocks of social intelligence, and how practicing good social skills can improve your life.

2. Our Iceberg is Melting

By John Kotter Image Source:
Change is an inevitable part of life and business. How you deal with change makes the difference in whether or not your business will flourish or sink. This book contains an easy to read, amazing story about penguins and how change management saved their community – and how it could save your company one day as well!
Found key truths about how to deal with the issue of change: handle the challenge well and you will prosper greatly; handle it poorly and you put yourself at risk. Knowing how to make smart change happen faster and better, the lessons you can learn from this short and easy-to-read book will serve you well in your job, in your family, and in your community. These lessons are becoming ever more important as the world around us changes faster and faster.

3. The Lean Startup

By Eric Ries Image Source:
The process from creating an idea to launching a product into the marketplace is much more complicated than one might think. In fact, 9 out of 10 startups fail largely due to the fact that they do not innovate or grow quickly enough. In this book, you will learn how to accelerate the innovative process, identify what consumers really want, and keep your business running through trial and error.
When you’re building a lean startup, you want to make sure that you’re constantly testing and validating your product so that it is in your customer’s hands as fast as possible. The Lean Startup Methodology will subsequently let you maximize your business growth. But how does one go about building a lean startup? If you want to begin building a lean startup, read this book.
Reading is one of the cornerstones for acquiring knowledge. Reading is one of the best hobbies we can adopt, especially as entrepreneurs. It will accompany us throughout our lives and will allow us to acquire new knowledge, to understand the world and everything that surrounds us… It also let’s us improve our spelling, the development and improvement of language (especially new ones), oral and written expression.It gives the facility to expose one’s own thought and enables the ability to think. Reading is a comprehension process that is very important for learning.
Share with us what books you have read or want to read soon! We want to know what books are of great interest to the entrepreneurial community. We look forward to your responses and invite others to subscribe to our newsletter to receive notifications about our blogs!
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